Roblox Corporation (紐約證券交易所代碼：RBLX) 發布 2024 年第三季度優異業績財報，所有關鍵 Roblox 財報和營運指標均呈現強勁成長。公司表現大幅超越預期指引，在營收成長和營運效率方面皆取得顯著進展。
財務表現重點
- 營收：9.19 億美元 (較去年同期成長 29%)
- 銷售額：11.29 億美元 (較去年同期成長 34%)
- 銷售額增長速度快於營收，顯示未來營收具有強大潛力，這是因為部分收入會在未來才納入計算
用戶數據
地理擴張:
“Japan DAUs grew 59% year-on-year. India DAUs grew 55% year-on-year.”
在用戶增長方面，Roblox的全球擴張戰略顯現成效，特別是在亞太地區的發展令人矚目。日本和印度市場的日活躍用戶分別實現了 59% 和 55% 的顯著增長，而傳統的北美市場也維持穩健成長，美國和加拿大地區增長 26%。值得注意的是，平台使用者結構持續優化，13 歲以上用戶的比例已超過總用戶的 60%，顯示平台的用戶群體正在走向更加多元化。
安全系統改進:
“We’ve shipped over 30 improvements to our safety and policy systems this year-to-date.”
在技術創新方面，Roblox 持續加強平台的安全性和用戶體驗。公司在本季度推出了超過 30 項安全和政策系統改進，並大幅提升了AI 在內容審核和安全系統中的應用。同時，通過改進搜索和發現算法，以及推出動態定價系統，幫助開發者更好地優化收入。這些舉措不僅提升了平台的整體運營效率，也為創作者提供了更好的發展環境。
戰略目標:
“We announced at RDC in September our goal of 10% of the world’s gaming software market revenue flowing through Roblox”
展望未來，Roblox設定了雄心勃勃的目標，致力於獲取全球遊戲軟件市場 10% 的份額。為實現這一目標，公司計劃拓展在體育、射擊遊戲和開放世界 RPG 等領域的市場份額。通過與 NFL 等知名品牌的戰略合作，以及即將在 12 月推出的付費訪問體驗新機制（開發者收入比例可達 70%），Roblox 正在為平台的長期可持續增長奠定基礎。財務長 Mike Guthrie 更強調，這是公司歷史上最好的一個財務季度，展現出強大的營運槓桿效應和現金產生能力，營運現金流同比大幅增長 120%，達到 2.474 億美元。
用戶基數快速擴大、營收能力提升，加上經營效率的改善，都顯示 Roblox 在維持財務穩健的同時，成功落實其成長策略。公司對 2024 年結束前能持續維持強勁表現抱持信心。
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